Time.com says that Islamic Superheroes Going Global:
The 99, a comic-book series based on characters that each personify one of the 99 qualities that the Koran attributes to God, met early resistance in places like Saudi Arabia. Local authorities worried that the series might mock Islam. But after Mutawa guaranteed that he would remain respectful of religion and won backing from a major Islamic bank, the series took off around the Gulf. Initially given away for free with Arabic versions of Marvel comics (the license for which Mutawa owns in the region), The 99 is now a stand-alone success, with some 500,000 copies given away and sold across the region in the past two years.
Given the catastrophic crisis about Mohammad cartoons, this seems to be a little milder than that. In fact, 99 names are really of great importance in Islam as well as Sufism (Islamic mysticism and occult). 99 Names are used in Islamic magick too (Islamic havass) for both good and evil purposes.
Let's go back to the world of comics. This is a business by Naif Al-Mutawa. Here is additional info about him from Time.com:
Mutawa, who has a Ph.D. in clinical psychology and a master's in business administration from Columbia University, spent 10 years as a psychologist working with the victims of war before founding Teshkeel Media Group in 2004. His patients included men who were part of the Iraqi army that invaded Kuwait. "When you hear these stories of Saddam Hussein, who was cast as a hero and then ended up torturing his own people, you ask yourself what kind of message we are sending our kids about what a hero does," says Mutawa. "With The 99, I wanted to make a difference and give Muslim kids positive role models."
What is going to happen and whether any further objection would arise, only time will tell.