Here is how they define themselves:
GenePartner is a formula to match men and women by analyzing specific genes in their DNA.
At GenePartner we are dedicated to help you find your ideal life partner. Our formula is based on research on hundreds of couples and analyzes the pattern of genetic combinations found in successful relationships. Using this formula we will determine the probability for a satisfying and long-lasting romantic relationship between two people.
This probability is highest when two people are genetically compatible.